Through Stocksbank and my own blog, MANFACE, I have had the priviledge and opportunity to work with a large number and wide variety of bloggers in both blog management, design and setup. With such a huge amount of competition out there, particularly in the beauty, grooming and lifestyle sectors, it's unfortunately not always enough just to have great content. Site views and visibility can be greatly increased through Search Engine Optimisation, targeted content creation, bespoke site design and good technical infrastructure.
Whether blogging is your full time job, or a hobby, it's often a minefield when you have to be both an expert in your field and seemingly an internet genius. As Google's algorythms change and web practices move forward, it's important to keep ahead of the game; that's why clients keep Stocksbank working monthly to creat continued SEO strategies, debug, update, maintain and support.
Many bloggers start out using Google's own blogging platform, Blogger. Unusually, blogger is probably the worst offender of bad SEO, ignoring the technologies and practices used by its parent company. Therefore, for most, when your blog gets to a certain point it's time to start considering the move to Wordpress; a solid blogging platform that provides infinite customisation, control and a great base for good Search Engine Optimisation.
Ranking on Google isn't an easy process. There are hundreds of companies out there that pretend to offer you easy ways to get to the top of Google through all sorts of shady means - this is known as Black Hat SEO - exploiting loopholes in Google's ranking technology to temporarily place you at the top of the list. Once Google closes these loopholes, which it does all the time, you're forced back down the rankings (often lower than you were before) and then have to pay out to fix the damage these companies caused - it's a vicious cycle.
Through Stocksbank, only White Hat techniques are used working with Google rather than against it. We will work together to craft content, rewrite your sites infrasturcture and use a huge number of tools to see where improvements can be made.
Through proven White Hat techniques only, British Beauty Blogger by Jane Cunningham saw an average increase in stats of around 20% from August/September vs. June/July 2015:
"Thom's work on increasing my stats and maintaining my site is exemplary - he's always up to date with the latest technical change and implements them quickly. Thom is also highly creative and has changed my site design several times to optimse SEO and give readers the ideal user layout. I'd highly recommend Thom; as a blogger himself he has the insight and understanding when changes or amendments need to happen quickly and efficiently."